Mission & Values

Our Mission

Children’s Council connects families to child care that meets their needs and works with parents, providers, and community partners to make quality child care and early education a reality for all children in our city.

Core Values

Families – We work to support the growth and well-being of all San Francisco families. We know that when parents and their children have the opportunity to achieve their greatest potential, the future of our whole city is brighter.

Education – We believe education is empowerment. We provide parents the information they need to make good decisions regarding child care and early education for their children. We equip early educators with the expert resources they need to be better at what they do and simultaneously improve the quality of care that’s available in San Francisco. We believe all children must have high quality care and early education that meets their unique needs because their long-term success depends on it.

Partnership – We are committed to being an expert partner to parents, early educators, government agencies, and other colleagues in the field because it is critical to accomplishing our goals.

Respect – We recognize that every family faces different challenges and that every family looks, speaks, and lives differently from the next—and we make sure every single family is heard, understood, and supported. We know that the child care and early education profession is a critical lynchpin to the well-being of these families on many levels and we are committed to supporting the success of early educators throughout their career.