Mission Statement, Core Values, Strategic Priorities

MISSION STATEMENT

We help children grow, families work, and San Francisco prosper.

CORE VALUES

1. All families and children should have access to high-quality child care.
   
2. Families have a right to make informed child care choices that reflect their individual and cultural identities.
   
3. Our work is best accomplished through collaboration among staff, board of directors, families and child care providers.
   
4. Families and providers are best supported by culturally informed, diverse, competent, and caring staff.
   
5. A strong and healthy community is aware of child care needs and is engaged in working toward best solutions.
   
6. Community investment in child care requires productive partnerships among community organizations, providers, families, government, businesses and the public.
   

STRATEGIC PRIORITIES

1. Program Development
   Proactively seek out improvement to and development of programs that meet the community’s child care needs and reflect our core competencies.
   
2. Accountability
   Measure and set targets for outcomes to drive the Children’s Council’s learning and ongoing improvement.
   
3. Visibility and Public Education
   Develop a marketing plan to bring awareness of our work and the value of child care to all segments of the San Francisco community.
   
4. Agency Integration
   Increase internal cohesiveness, collaboration and coordination.
   
5. Fiscal Stability
   Plan proactively to maintain and increase efficiency, integrity and funding resources.