Mission Statement, Core Values, Strategic Priorities

MISSION STATEMENT

Our mission is to meet family needs for high-quality child care in all San Francisco communities.

CORE VALUES

1. We believe that all families and children should have equal access to high-quality child care.
   
2. We value individual and cultural identity.
   
3. We believe it is important for communities to be aware of child care issues and engaged in finding remedies.
   
4. We believe that community investment in early care and education is enhanced by partnerships between the public and private sector.
   
5. We believe that our clients are best served by a culturally competent, diverse, informed, and caring staff.
   
6. We believe that our mission will be best accomplished by the collective work of Board, staff, parents, and child care providers.
   
7. We believe in parent's right to make informed child care choices.

STRATEGIC PRIORITIES

1. Resources
   Expand the agency's range of client resources and provide improved accessibility to services.
   
2. Program Delivery
   Improve program quality by focusing on client needs and streamlining internal operations.
   
3. Visibility
   Strengthen our identity and visibility as a Child Care Resource & Referral agency through marketing and community outreach.
   
4. Advocacy
   Provide leadership and extend the agency's influence in child care public policy and legislative advocacy.
   
5. Technology
   Make the best use of technology for communications, data analysis, advocacy, marketing, and client information.
   
6. Integrity
   Ensure agency integrity by meeting the highest standards for program implementation and use of public funds.